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A Non-Competitive Awards Program
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Make every headline count, as we help you gain a foothold in terms of recognition, and you can proceed to enjoy the many benefits that follow.
Documentary Feature Award
The right form of appraisal is waiting to be bestowed, and all you have to do is to come ahead to avail our credible services.
Profiles Of Current & Past Winners
From the past right till the present, we combine every single aspect that is needed to articulate a proper picture and promote you to reach higher.
Two Annual Awards Presented At The National programs
Credibility and integrity are essential elements that are tested in order to be capable of receiving an award that is bound to change your life.
A Category For Every Story
As we understand the value of efforts, our services move ahead to include everything by placing a category for every story.
With the right set of individuals, the planning team is all set to make a mark and award the deserving one so that the world can be aware of your talent.
The Leader Of The Year
The one who leads the way and acts as a guiding hand stands to be eligible to win the prestigious leader award for Leader of the Year.
Being innovative in a competitive day and age is a task that includes the involvement of adaptive methods and an effortless process of efficiency.
Outstanding Individual Contribution
Whether you’re a dynamic entrepreneur, an outstanding start-up, a thriving SME, or one of Britain’s biggest firms, there’s a category for you.
Enhance Your Reputation
Raise the bar over your reputation and get set to scale through new heights of progress and systematic flow of success.
Stand Out From The Crowd
By creating a mark for yourself, you will be able to stand out from the crowd and be recognised for the many efforts that you have put in.
The Vital Role They Play In Supporting Our Economy
The Sixth Year Running
The difference that they have brought forward in my life is something that I will cherish till the very moment that I depart from this world.”
– Tyler Sheridan
From Our Updates
As the UK slowly emerges from the financial turmoil of the COVID-19 pandemic, optimism is understandably flowing – if not quite as much as it could have been. This is largely due to the cost-of-living crisis, which is threatening to slow the future progress of Belfast businesses.
In a recent survey of more than 400 Belfast companies, 95% reported an increase in fuel and electricity costs, while 85% said the cost of raw materials had grown. However, 60% of respondents also expressed the view that their turnover would rise in the next six months across various markets.
What does research say about Belfast business optimism?
Uncertainty surrounding the pandemic’s impact remains a concern, with 42% of the survey respondents saying so. However, this latest version of the Belfast Business Survey, undertaken by Belfast City Council alongside Belfast Chamber, painted a mixed picture of companies’ outlooks.
In the survey, completed in February and March this year, 46% of businesses anticipated their profitability improving in the six months ahead. Meanwhile, 36% of businesses indicated their intention to recruit during this period in order to fill staff shortages.
As further revealed in the survey findings reported by News Letter, 42% of businesses said they were seeking to invest in IT solutions for their business over the coming year.
It therefore looks very probable that many Belfast firms could soon be relocating to larger, better-equipped premises elsewhere within the Northern Ireland capital. BE Offices is currently refurbishing a heritage building set to open in the summer as a series of high-tech serviced offices in Belfast.
Many local firms could be tempted to rent one of these offices – especially if the companies in question are operating in the services sector. The Ulster Bank purchasing managers’ index (PMI) recently found this sector reporting faster growth rates in employment, the Belfast Telegraph notes.
Hints of both optimism and pessimism in Northern Ireland’s economic future
Ulster Bank chief economist Richard Ramsey has observed: “Manufacturing and services are running into capacity constraints. Skills shortages, coupled with strong demand, have resulted in backlogs mounting at rapid rates.”
He added that these backlogs – with services firms, such as estate agents and law firms, “seeing outstanding workloads rise at their fastest paces since 2013” – would help to cement strong growth in the businesses in question.
All the same, with rising costs looking likely to weigh down on businesses over the coming months, many corporate managers could be forced to look for clever ways to slash their expenditure without compromising the quality of service provided to customers.
Many of these managers could, for example, ascertain financial savings to be made from signing up for a monthly package where they would be able to not only rent a whole new office but also consolidate multiple costs of running it.
Nonetheless, last year, new company creation in Northern Ireland saw a record annual increase of 5.5%, as the Belfast Telegraph reports. So, whatever the Northern Irish economy faces in the near future, the territory’s corporate fabric looks likely to prove resilient.
It’s one thing to know your brand yourself, but it’s another entirely to be able to effectively convey your brand’s personality to your audience. With so many methods and channels available, it can be difficult to ensure the nature of your brand is perfectly communicated. This post aims to offer an outline of how to convey your brand’s personality across a range of channels.
Determine your preferred channels
Assuming you’re already an expert on your brand, the first step is to establish your ideal social media channels. Each social media channel has its own strengths and weaknesses and in order to utilise these platforms to best convey your brand, you need to work out which platforms are best for your personal goals.
For example, if you were interested in pushing the design of your brand, photos would be essential and therefore using Instagram would be beneficial to your brand. Advertising on Instagram would help people to discover the brand; 77% of users say they see brands advertised on Instagram as creative (Herman, 2019.). If this is the case, you’d need to consider how you want your brand to be viewed and adjust the channels accordingly.
Develop meaningful connection
Once you have determined your preferred channels, you need to establish the message you want to deliver – and how to deliver this message in a way that is meaningful.
The use of storytelling creates something that an audience can identify with and therefore use to establish an emotional connection to your brand. Similarly, strike conversations with consumers and remind them that you brand has a humanised voice. When a consumer has a positive experience with your brand they will remember the way the brand made them feel and will be more likely to return to it. Develop a distinctive voice that communicates your brand personality accurately and in an authentic way, and watch how people find it easier to connect with your business and remember who you are and what you do.
For example, this webcast platform allows you to dynamically interact with audience thorough a real-time library of ON24 Conversion and Engagement Tools that engage audiences, qualify leads and accelerate their content and buying journeys.
Maintain brand consistency across various channels
To make sure that consumers have repeated positive experiences, it is vital that your brand maintains consistency throughout multiple channels. As many as 95% of consumers use three or more channels in a single customer service interaction, highlighting the importance of a positive and reliable brand image, irrespective of the platform it is accessed by.
One way to ensure this is achieved is by customizing your brand’s voice to the specific channel it is being viewed on. A platform such as LinkedIn is used for work purposes and so naturally requires a more formal tone than a social media platform such as Facebook which is generally used for entertainment purposes only.
The challenge is maintaining the unique personality of your brand whilst adjusting it to fit within the conventions of the platform it is on. If your brand is light-hearted and fun, don’t cut those parts out to make it fit onto a more professional site. Instead, consider which platforms will allow it to reach your target audience best and go from there.
Now that we are in 2022, many people think that TV is dying. But honestly, it isn’t. During the pandemic, people were glued to their TV screens. It was one of the best forms of entertainment for people who were in isolation or wanted to stay inside to protect themselves from Covid-19. So, if you are a marketer, you should understand the importance of putting your advertisement on TV. Here is what you need to know about TV advertising before you put out your own advertisement.
What are the benefits of TV ads?
Before you make your TV ad, it’s important that you consider why you want to invest in TV marketing in the first place. Advertisements are a multi-sensory experience. They engage the audience with visuals, sounds and the ability to read what you have to say. It can reach a number of people and can let you form a brand identity for your firm. TV commercials are seen as more trust-worthy than those on the internet. Therefore, it is likely that your audience will end up being more attentive to them.
Combining TV advertising with online advertising
As a beginner in the world of marketing, it is crucial that you draw in as many clients as possible. That’s why you need to consider how you can bring in the online world of marketing and combine it with TV advertising. Many streaming services offer advertisers the chance to display their commercials. Some may have several smaller adverts displayed before the programme starts. In this case, you may need to consider making more than one advertisement to ensure that they can suit a range of TV platforms and streaming services.
Consider your timings
Look at the product you are selling and the type of TV advertisement that is going to go along with it. The channels you ask to display your advertisement may offer you different time slots during the day and night. Consider carefully the type of slot you want to go for. For late nights, you may get an older audience. You should consider what programme you want to have your commercial attached to. For instance, for an old-fashioned crime drama, you may get an elderly audience. However, for a social media-themed show, you may get a younger crowd. Be careful which you pick!
Your TV commercial will give you the opportunity to be as creative as you want. Be aware that the type of advert you make will affect the audience that watches it. That means you need to make a commercial that appeals to them. For a younger crowd, you will find that you can make it as loud and ostentatious as you want; however, for an older audience, you may want to be more subtle. Your advertisement can include your most recent campaigns and any sponsors that are working with you. You don’t have a lot of time during your advertisement. At best you have 60 seconds, so make sure every word counts.
And there you have it – everything you need to know about how TV advertising works, even if you are a beginner.
With competition for customers growing every year, businesses need to find a way to engage with their public so they can develop loyalty and brand awareness. One way to do this is by creating a reward program that will entice your customers to be brand loyal and encourage potential customers as well. Here are 3 secret reasons why your brand needs a reward program.
Builds Long-Term Success Into Your Business
What every business wants is to have return customers. These are a lot easier than trying to get new customers, plus, they are more likely to spread the word about your products.
By turning purchases into a game of rewards, you are encouraging a basic instinct – the need to compete.
Even if the customer is only competing with themselves, it gives an extra incentive to buy that additional product or add the more advanced service.
Selecting the right rewards program for your customers is key. If you need advice or help setting up your rewards program, you can always enlist the help of a loyalty agency. They can discuss your needs and offer the best solution.
Growing Your Business With Referrals
Returning customers offer more than repeat business, they also create great referrals for your products.
Everyone knows that word of mouth is the best way to get customers to your brand. If people like it, they will tell their friends and so on.
Your reward scheme will help these returning customers because it will give them something to tell their friends about.
You can even build an extra incentive into the app to promote referrals. Some companies offer a reward if you refer a friend and they make a purchase. It might be a small thing, but it will give the customer a reason to refer other people.
Collecting Customer Data
As well as giving your business a boost in sales, reward programs are also a great way to collect lots of customer data.
Not only will you have a customer’s email address, but you can also track their sales and what times and days they browse your website.
This data will be invaluable to your business. It can help you to target certain items that you know your customers like, plus, it makes future product decisions easier.
Another way that this data can be used is to measure the success of the reward scheme. You can test different rewards and special offers and see which ones are successful.
As an example, tapping into the sustainable approach to business and rewarding customers with offers that can help the planet are currently hugely popular.
This type of targeted approach to marketing is far more effective than a blanket ad on social media.
Reward schemes are a great way to engage with your customers and create brand loyalty. When done in the right way, they can offer return customers and attract new customers. They are also a valuable source of detailed information that you can use on future marketing projects.
So, there you have it – 3 secret reasons why your brand needs a reward program.
We could define the brand as the set of elements that characterize a company. Therefore a creative branding and design agency is the right place to go to if you need to renovate the image and reputation of your company.
Branding experts use a variety of strategies that involve research, design, communication, innovation in order to improve the perception of the brand by current users and potential customers. All of these strategies, together, strengthen brand identity and make your business relevant and recognizable.
The preliminary research phase
In order to create a perfect branding and design strategy, the agency needs to study your company inside and out. Every detail of your products and services, every background story of your collaborators, your company’s history and values will be researched in order to make them more appealing.
This is also a phase where competitors are under scrutiny.
- What are their unique selling points?
- How are they communicating with customers?
- Which channels and tone of voice do they use?
- What is their overall aesthetic and graphic design?
- Do people trust them?
Every answer to these questions will help you find your unique features and highlight them, allowing you to stand out from the competition. The research phase will involve actual and potential customers too: how they behave in real life and on the web, why they choose a product or another one, what are their interests and values?
Making a brand identity means emphasizing the distinctive elements of a brand compared to its competitors, so your first step toward awareness and brand reputation is finding these elements.
USP (Unique Selling Points) are defined as all those characteristics that make your product, your service or your brand different, unique, in any way distinguishable from that of other companies. In short, the question to ask yourself is: why should customers choose you instead of anyone else?
The branding strategies, however, are also made of all the values, stories, emotions linked to your brand. A good brand design agency will be able to create a long-term strategy including graphic, storytelling, engaging content, social media communication and traditional ads: what all these elements will do is tell a story. Your story.
This is why you need a creative branding and design agency that will translate every feature of your products or services, every historical point of your business and even every characteristic of yourself into a marketable, catchy story to share. Customers will therefore feel like part of this story.
How to creatively match storytelling and design
Storytelling is the creation of a world through words, images, emotions linked to your brand. This means you need both creative words and creative designs to make it coherent and appealing. The final goal is to have a unique brand identity, something your actual and prospective clients will remember when looking at your logo, your website layout or your advertising.
It takes an all-encompassing strategy that gives a certain vibe to your business. The colors you use for your logo, the images on your website, every word on each communication channel must be studied to perfection to arouse an emotion in the audience and attach that emotion to your company.
A vibrant and energizing aesthetic or a calming and relaxing one, a loud and proud or gentle tone of voice, technical words or common slang: every one of these decisions will enhance your unique brand identity. Implementing a strategy that uses creative branding and design is the work of a good brand agency.
Of all the things to consider as an online store owner, relevance is likely to be at the top of the list no matter the scenario. However, once an online store gets overshadowed by the competition, it can be challenging to bounce back.
That said, the demand for online products and services is only increasing as time goes by, which is why so many entrepreneurs are taking the plunge and trying out eCommerce. It’s a great business choice, as more and more homeowners depend on online stores for everything they need. To help edge out the competition, here are some ways to push for digital marketing as an online store owner.
Starting with search engine optimization (SEO)
Without a doubt, of all the different tools online store owners have at their disposal, SEO is one of the best. With the help of SEO in Oxford professionals, it can be quite easy for a new online store located in Oxford to get the attention of its target demographic.
It involves getting the attention of the Google search algorithm through various best-practice methods. The best part is that most online store owners learn how to tweak their marketing strategy and get the job done by watching the professionals work, which is an excellent way of future-proofing a business.
Understanding the concept of web optimization
Anyone that hires SEO experts to get the job done will quickly learn the importance of optimizing the landing page. After all, if the landing page is a mess, you can’t expect anyone to want to put up with your website — not when there are so many more options out there with a better user experience (UX). If an online store owner wants to make a difference, the storefront/primary website lays the foundation. Fortunately, dealing with web optimization is a surprisingly straightforward process.
Success is all about making sure that the storefront is as simple as possible. A simple and easy-to-understand user interface (UI) and the main page that gives online users everything they need to know without bombarding with walls of text is ideal. Aside from SEO experts, web design specialists can also help ensure that Web optimization is a simple process.
The potential for success with content marketing
Last but certainly not least, an online store can go the extra mile by using content marketing in the form of articles and blogs. An online store with articles and blogs as a part of the website can help in various ways. For example, it provides more methods to link to the primary website and gives the Google algorithm more chances to rank the online store highly on the results page. It can also encourage many online users to give the company’s products a try.
While it can feel like a daunting challenge to get the attention of your target demographic in a highly competitive industry, the above tips are there to ensure that your online store has the best possible chance of succeeding.
The quality of your workplace environment is crucial when it comes to the productivity, engagement, and absence levels of your employees. Although it is easy to understate its importance, making your workplace environment work for your employees can lead to a much higher ROI than you might think. In fact, reports have shown that disengaged workers can cost businesses up to $550 billion a year.
Consider luxury features
Now, most enterprise owners will hyperfocus on the cost, space, and customer requirements when it comes to selecting a location for their office space. Although you should pay attention to all this, there are simpler luxuries that your employees can benefit from. This can include close proximity to grocery stores, free staff parking, or on-site kitchen facilities.
Furthermore, giving your employees access to free coffee, tea, or even cookies and the like can do wonders for boosting your employees’ workplace satisfaction, despite not being that big of an investment.
Invest into it
Investing in the workplace environment is the quickest way to improve it. Make sure that the lighting within is good, and check up on your ventilation regularly. Try to block out as much noise pollution as possible; employees have a much easier time working in a quiet area than a loud one, and quality will reflect this.
Decorating the walls with soft colors and simpler wall art can also bring some life into it. Furthermore, you should always keep a high standard of sanitation at the workplace. As COVID-19 has taught us, a sanitary office environment can be a lot more than a pleasantry.
You should always look to have enough time to talk to your employees about what they like about their workplace environment, and what they find lacking. This list is only a general tool, as your employees will know best what they want.
You should encourage your staff to provide you with feedback and constructive criticism so you can better understand their needs. Now, you could simply bring up these issues every now and again, or you could nurture a workplace culture where pointing out things like these is considered the norm.
Additionally, encouraging that your staff be open with complaints can lead to a safer workplace; for example, a whistleblowing system can empower your employees and give them peace of mind.
Foster a healthy work-life balance
Although many assume that the more employees work, the more work gets done, this isn’t actually true most of the time. Encouraging presenteeism can reduce productivity and motivation, as well as increase resentment.
Giving your employees tools to minimize spending time on tedious tasks will help increase productivity while simultaneously saving time which fosters a healthy work-life balance. For example, if you have a team responsible for creating content for your company, having them use a grammar checker tool to spot grammatical errors instead of doing it manually will cut down time spent on the project.
Allowing your employees to have a great work-life balance can be a difficult step for a company to take, however, you’ll find it usually isn’t as scary as it looks. For example, COVID made a lot of companies start allowing their employees to work remotely, and yet a lot of those companies didn’t suffer in terms of productivity — some even benefited!
Remote work also helps you save on utilities and office space. If your employees feel like they can take some time off every now and then or work flexible shifts, you’ll have a lot more loyalty from them.
Show your appreciation
It’s easy to forget the fact that your staff is made up of people, and those people don’t get praised for a job well done very often. Simply letting your employees know that they’ve done a great job can be a great incentive for them to work harder. The way you let them know is up to you; it can be a simple thank you, an award, an office party, or a large bonus. If your employee is working from home, conference calling is a great way to check in with them and let them know that their work is appreciated — it’ll go a long way.
You should always be thinking about whether your employees are getting enough credit for their contributions to the company, but this doesn’t just mean that you should shower them with praise. Giving your employees free training opportunities and the like can not only boost their productivity but also give you a much more skilled employee rather quickly.
And a skilled employee who is happy and content at work translates to better customer value management and more satisfied clients.
These five factors are only some of the ways that you can help make a better workplace environment for your employees. The best way to do it will forever depend on their specific needs and desires.
With that being said, as long as you keep an open mind and encourage your employees to give you their honest feedback, you’ll have a happier, more productive workplace in no time!
It takes many things to run a successful business, effort, time, and resources. Whilst great people are a valuable resource there are also many tools that you can use to strengthen your business too.
The choice of software tools for business can be overwhelming, which means it’s important to select the right ones for your business needs. And when the tools you choose are good accountants software you will have no trouble filing your taxes or company accounts either.
What exactly does good accountant’s software do?
- Tax filing
- Tax returns
- Year-end accounts
- Accounts production
- Provides an unlimited central client database
When looking at the right tools for your business there are certain things to consider:
- The process you want to use the tool for
- How the tool can make that process more efficient or easier to perform
- How much value the tool will provide versus the cost of the tool
- Is the tool scalable, will it meet your changing business needs as your company grows?
An example of this could be:
- The process – Fulfilling your business’s tax and compliance needs
- How can the tool help – Ensures it is completed correctly, easily and in less time
- Value – Saved two days of work allowing staff to be productive on other tasks
- Scalability – Works on any amount of data or accounts
There are many benefits of using accountants software tools in your business:
- Saves staff costs on manual accounting
- Improves staff efficiency, saves time
- Ensures tax compliance
- Reduction of manual errors due to automation
- Improved productivity
- Enables scalability as the business grows
- Streamline business operations and accounts
Do your research
Once you know why you need software for your business, don’t rush anything because if you do you may buy the wrong program or app. Check customer reviews, and if there is a possibility to trial it first to see whether you like the program, do it.
Educate your staff
Once you select your software tools, make sure that you train your staff on how to use those tools.
Whilst most are easy to use, make sure that you explain the functionality and feature of the software tools you have bought. Teach all employees that will be using the tools how to use the software to its fullest potential. This way you will ensure you get full value.
The demand for accountants software has increased massively in the last two years with Fortune Business Insights reporting this to continue.
And with the cost of technology decreasing, it means even small businesses can take advantage of what’s available.
You don’t need to be a financial expert to use accounting software. It saves you time, money, and mistakes, and mistakes can cost a business a lot more than just money.
Although there are many working modes and patterns in business now, full-time employment and freelancing are two of the most common. As more and more people choose to set up as freelancers, you may begin to wonder which is the best type of staff to hire. The truth is that both come with some distinct benefits which you should consider before making a decision. But what does each way of working bring with it for employers?
So, how does employing people full-time stack up for businesses against freelance workers? One of the major benefits hiring full-time staff brings is that you have a permanent workforce who you know well under your control. This means that you do not have to worry about people being up to the job or having the right skills or training to perform. They will also be more invested in your company and have you as their sole focus. It also allows you to manage company workloads more effectively as you know you will always have the staffing levels to cope. Hiring full-time staff also saves a lot of time in having to find and vet freelancers each time you need them.
It is also worth thinking about how hiring full-time staff allows your business to use an employee benefits platform. The benefits which platforms like this deliver are very useful for attracting, motivating and retaining talented staff. Usually, though, these benefits are not open to freelancers as they are not classed as being eligible. If you want to increase employee engagement and productivity with a benefits platform, full-time employment is the way to go for businesses.
What advantages does freelancing deliver to business?
Although the advantages of full-time employment cannot be applied to hiring freelance staff, this way of working does offer other benefits. To begin with, it allows companies to be more flexible regarding their staffing levels. You may retain a small group of full-time staff all year round, for example, but then hire freelancers to cover busier periods. Naturally, freelance staff do not incur the same costs as full-time ones. You will not have to divert resources into training them, buying them equipment, paying sick leave or paying for annual leave. Freelancers can also give you quick access to specialist knowledge or skills, should a new project require it for the short-term.
Freelancing vs full-time employment
The big question within business is which type of employment is best – freelancing or full-time? The simple answer is that both come with their own unique advantages and it depends on what you are looking for. If you want to find and keep talented staff through a benefits platform though, full-time is the best choice.
Running a business from home can be challenging. You are easily distracted by your family members, and it also becomes hard to separate your workspace and living space. Leasing commercial space can cost hundreds and even thousands of pounds every month, and many of us cannot afford it. If you are determined to find a workspace that is practical and cost-effective, a storage unit is a great idea. Here is a list of businesses that you can run from a storage unit.
If you run an online shop, a storage unit will be an excellent solution for your business. Aside from being a safe storage space for your products, you can also use your unit as an office and photo studio for your merchandise. With proper organisation, you will be able to keep an inventory of what is coming in and going out. All our sites have manned receptions and 24 hours recorded CCTV so you can rest assured that your unit is well protected.
You can set up a professional photo studio from any location, as long as you have the right equipment. With quality backdrops and good lighting, you can create beautiful images in a storage unit. Depending on the size of your unit, you can have several set-ups and even a designated editing area. Clients would also feel more comfortable when your studio is outside your house, so renting out a unit might help you gain more clientele.
Audio and video production
Storage units are versatile spaces. They can be easily converted into anything you want. If you are in the music, advertising, or film industries, getting a storage space can really benefit your business. You can create different sets and shoot your videos from the same unit. You can also insulate the walls and create a sound recording studio.
If you enjoy thrifting, upcycling or collecting antiques and want to start an online thrift store, a storage unit is a must-have to store your wares. Whether you pick up vintage clothing, books or furniture online or in charity shops and at fairs, a storage unit is a great climate-controlled holding place until you find the perfect buyer. Or perhaps you want to start by decluttering your own home and selling your items online? Many online auction sites are great ways to find customers, or you could set up your own website.
If you have a YouTube channel, renting a storage unit can make life easier because you will have a designated area to make videos without interruptions. If you are renting the unit for a long time, you can install some of your equipment permanently on the walls, to ensure that your set up is always ready. At Safestore, we have stores across the country so you can get a storage unit near your home for an easier commute. To book a unit, contact us today.